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The Apology Coupon

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A café manager apologizes beside mixed-up drinks while customers keep small blank coupons.

The Apology Coupon

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A newly opened café sends two tables the wrong drinks.

The manager says sorry to the customers three times.

To show sincerity, he has the staff print a batch of apology coupons.

The coupon says: our shop is responsible for today’s confusion.

The next day, many people come to buy coffee, but nobody uses the coupons.

They are very interested in the little coupon.

Some say it is like an honest souvenir ticket.

Only then does the manager understand that people do not care so much about the discount.

They simply like a shop that apologizes seriously.

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